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Table of contents
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1 - Setting the Vision
Pages 1-19 - Book chapterAbstract only
2 - Know Your Customers
Pages 21-39 - Book chapterAbstract only
3 - Marketing and Branding
Pages 41-65 - Book chapterAbstract only
4 - First Impressions May be Everlasting
Pages 67-82 - Book chapterAbstract only
5 - Keep Your Customers
Pages 83-102 - Book chapterAbstract only
6 - Fulfillment Channels That Work
Pages 103-123 - Book chapterAbstract only
7 - Choose Your Payment Systems
Pages 125-145 - Book chapterAbstract only
8 - Know Your Infrastructure
Pages 147-168 - Book chapterAbstract only
9 - Selecting the Right Commerce Package
Pages 169-188 - Book chapterAbstract only
10 - Secure Your Investment: Security threats and Solutions
Pages 189-210 - Book chapterAbstract only
11 - Get Ready for Wireless!
Pages 211-229 - Book chapterAbstract only
12 - Commit to Never-Ending Improvement
Pages 231-239 - Book chapterNo access
Index
Pages 241-248
About the book
Description
New in the Second Edition
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover
New in the Second Edition
Contains over 60% new material
Complete and extensive glossary will be added
Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
Strengthened coverage of E-Business to Business
Increased and redesigned case studies
Increased European and international coverage
Revised, expanded, and enhanced illustrations
New, attractive text design with features such as margin notes
Increased size of tables containing website contacts
Redesigned cover
Key Features
* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover
* Contains over 60% new material
* Complete and extensive glossary will be added
* Complete revision and update of the security chapter (reflecting the recent Yahoo experience)
* Strengthened coverage of E-Business to Business
* Increased and redesigned case studies
* Increased European and international coverage
* Revised, expanded, and enhanced illustrations
* New, attractive text design with features such as margin notes
* Increased size of tables containing website contacts
* Redesigned cover
Details
ISBN
978-0-12-421161-2
Language
English
Published
2001
Copyright
Copyright © 2001 Elsevier Inc. All rights reserved
Imprint
Morgan Kaufmann