Cover for Capitalizing on Knowledge

Capitalizing on Knowledge

From e-business to k-business

Book2001

Authors:

David J. Skyrme

Capitalizing on Knowledge

From e-business to k-business

Book2001

 

Cover for Capitalizing on Knowledge

Authors:

David J. Skyrme

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Book description

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organizatio ... read full description

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  2. Book chapterNo access

    Chapter 1 - Knowledge inside-out

    Pages 1-37

  3. Book chapterNo access

    Chapter 2 - E-business: a platform for knowledge

    Pages 38-71

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    Chapter 3 - K-business: new markets, new models

    Pages 72-105

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    Chapter 4 - Online knowledge markets

    Pages 106-132

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    Chapter 5 - Productizing knowledge

    Pages 133-162

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    Chapter 6 - Marketing revisited

    Pages 163-195

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    Chapter 7 - The 10Ps of Internet marketing

    Pages 196-223

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    Chapter 8 - Developing a successful k-business

    Pages 224-248

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    Chapter 9 - Directions and dilemmas

    Pages 249-260

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    Appendix A - K-business readiness assessment

    Pages 261-272

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    Appendix B - Online market evaluation template

    Pages 273-278

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    Appendix C - Website evaluation template

    Pages 279-283

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    Appendix D - Website project plan checklist

    Pages 284-286

  15. Book chapterNo access

    Glossary

    Pages 287-304

  16. Book chapterNo access

    Bibliography

    Pages 305-308

  17. Book chapterNo access

    Index

    Pages 309-331

About the book

Publisher's Note: Transferred to Taylor & Francis as of 2011

Description

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services.

Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.

Many organizations are embracing knowledge management as a source of strategic advantage. But already people are asking: "what comes next?" Likewise almost every large organization is heavily involved in e-commerce and turning their organizations into e-businesses. At the moment most e-commerce is focused on selling traditional products and services through the new medium of the Internet. However, the more an organization evolves into an e-business, the more they can exploit knowledge flows between themselves and their marketplace. This book draws together the two strands of knowledge and e-business into the emerging field that this book has called k-business. A k-business is one that turns an organization's knowledge assets into knowledge products and services and uses the Internet to market and deliver them online. Despite its newness, the Delphi Group have forecast that within 5 years person-to-person information e-commerce (a major aspect of k-business) will be a $5 billion business leveraging $50 billion in sales of other products and services.

Capitalizing on Knowledge aims to give professionals and managers early insights into how to develop successful k-businesses. It takes a critical and balanced view of the building blocks of a k-business including knowledge productizing, e-commerce enablers and Internet marketing. It draws on lessons from successes and failures in the dot.com landscape and of the early pioneers of knowledge markets. The writing style engenders interest and readability supported by diagrams, screen images, check lists and frameworks. There are 'points to ponder' to stimulate thinking and decision-making. Five case studies and over 50 illustrative examples provide insights into the application of the book's concepts. No other book brings all the elements of a k-business together in one place to provide a thought provoking yet practical companion for those who want to capitalize on their knowledge.

Key Features

Demonstrates how the overlap of the two high profile strands of e-business and knowledge management is creating new k-business opportunities
Describes new business models for marketing knowledge over the Internet
Provides practical guidelines for packaging knowledge and participating in knowledge markets.

Demonstrates how the overlap of the two high profile strands of e-business and knowledge management is creating new k-business opportunities
Describes new business models for marketing knowledge over the Internet
Provides practical guidelines for packaging knowledge and participating in knowledge markets.

Details

ISBN

978-0-7506-5011-3

Language

English

Published

2001

Copyright

Copyright © 2001 Elsevier Ltd. All rights reserved

Imprint

Butterworth-Heinemann

Authors

David J. Skyrme