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Table of contents
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1 - Introduction to call centers
Pages 1-12 - Book chapterAbstract only
2 - Call center technology
Pages 13-60 - Book chapterAbstract only
3 - Organizing and managing the call center
Pages 61-135 - Book chapterAbstract only
4 - Selecting and training call center staff
Pages 137-163 - Book chapterAbstract only
5 - Call center case studies
Pages 165-198 - Book chapterAbstract only
6 - Building customer relationships with call centers
Pages 199-243 - Book chapterNo access
Appendix A - Call center vendor resources —product and service offerings
Pages 245-265 - Book chapterNo access
Appendix B - Glossary of call center and CRM acronyms and definitions
Pages 267-282 - Book chapterNo access
Appendix C - References and bibliography
Pages 283-285 - Book chapterNo access
Index
Pages 287-303
About the book
Description
Every customer-facing corporation has at least one call center. In the United States, call centers handle a billion calls per year. Call Center Operation gives you complete coverage of the critical issues involved in the design, implementation, organization, and management of a customer call center. Sharp provides information on advanced technology tools for workforce management, workshop examples for training call center staff, and an analysis of the significance of the call center to overall corporate customer relationship strategies.
A special feature of the book is its focus on call center case studies, describing a number of successful call center strategies and best practices, selected from various business sectors - financial, retail, healthcare, travel, technology, and others. These case studies provide useful guidelines based on successful corporate call centers that will guide you in establishing and maintaining the most effective call center operation for your enterprise.
Every customer-facing corporation has at least one call center. In the United States, call centers handle a billion calls per year. Call Center Operation gives you complete coverage of the critical issues involved in the design, implementation, organization, and management of a customer call center. Sharp provides information on advanced technology tools for workforce management, workshop examples for training call center staff, and an analysis of the significance of the call center to overall corporate customer relationship strategies.
A special feature of the book is its focus on call center case studies, describing a number of successful call center strategies and best practices, selected from various business sectors - financial, retail, healthcare, travel, technology, and others. These case studies provide useful guidelines based on successful corporate call centers that will guide you in establishing and maintaining the most effective call center operation for your enterprise.
Key Features
· Presents key concepts and techniques, including a formal development process, in a real-world context
· Provides extensive management guidelines
· Stresses the importance of staff selection and training
· Presents key concepts and techniques, including a formal development process, in a real-world context
· Provides extensive management guidelines
· Stresses the importance of staff selection and training
Details
ISBN
978-1-55558-277-7
Language
English
Published
2003
Copyright
Copyright © 2003 Elsevier Inc. All rights reserved
Imprint
Digital Press