Calling to Mind is an account of the first 100 years (1870 to 1970) of Steel Brothers and Company Limited, featuring those who took part in the company as well as the company’s failures and successes. The first chapter describes the humble beginning of the company. Then, this book presents how the company shifted from concentrating on rice produce to venturing into forest and oil. How the company shipped their products is also discussed, featuring the seas and oceans that helped them navigate to success, as well as the countries that welcomed their products. This book will be very interesting to those planning to venture into a business and learn from a veteran company, as well as to economists, business managers and administrators, and students of business and economics.