Cover for Business Development in Licensed Retailing

Business Development in Licensed Retailing

A unit manager's guide

A volume in Hospitality, Leisure and Tourism

Book2003

Authors:

Conrad Lashley and Guy Lincoln

Business Development in Licensed Retailing

A unit manager's guide

A volume in Hospitality, Leisure and Tourism

Book2003

 

Cover for Business Development in Licensed Retailing

Authors:

Conrad Lashley and Guy Lincoln

Browse this book

Book description

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in ... read full description

Browse content

Table of contents

Actions for selected chapters

Select all / Deselect all

  1. Full text access
  2. Book chapterNo access

    Chapter 1 - What business are you in?

    Pages 1-23

  3. Book chapterNo access

    Chapter 2 - Looking for more than breath on the mirror in recruitment

    Pages 24-47

  4. Book chapterNo access

    Chapter 3 - It takes happy workers to make happy customers

    Pages 48-69

  5. Book chapterNo access

    Chapter 4 - It's people, people, people

    Pages 70-95

  6. Book chapterNo access

    Chapter 5 - Now you see them, now you don't

    Pages 96-118

  7. Book chapterNo access

    Chapter 6 - Training improves business performance

    Pages 119-136

  8. Book chapterNo access

    Chapter 7 - Serve hot food hot, and cold drinks cold, and everybody smiles

    Pages 137-153

  9. Book chapterNo access

    Chapter 8 - Get it hot to the table on time

    Pages 154-176

  10. Book chapterNo access

    Chapter 9 - On turning a profit

    Pages 177-197

  11. Book chapterNo access

    Chapter 10 - On turning more profit

    Pages 198-220

  12. Book chapterNo access

    Chapter 11 - There's more to it than cutting wages

    Pages 221-240

  13. Book chapterNo access

    Chapter 12 - Meeting and exceeding customer expectations

    Pages 241-261

  14. Book chapterNo access

    Chapter 13 - Let's keep in touch

    Pages 262-284

  15. Book chapterNo access

    Chapter 14 - Improving the chance of reaching your destination

    Pages 285-303

  16. Book chapterNo access

    Chapter 15 - Seeing the wood for the trees — case study

    Pages 304-313

  17. Book chapterNo access

    Index

    Pages 315-325

About the book

Publisher's Note: Transferred to Taylor & Francis as of 2011

Description

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.

This book:

· Forms the basis of a complete course for a unit manager's development.
· Provides an overview of the range of skills needed for effective unit management.
· Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.

Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit.

Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

'Business Development in Licensed Retailing: a unit manager's guide' details the indispensable skills and techniques needed to manage units within licensed retail organisations in a flexible and entrepreneurial manner.

This book:

· Forms the basis of a complete course for a unit manager's development.
· Provides an overview of the range of skills needed for effective unit management.
· Supports the development of techniques with examples from existing best practice and case examples from companies such as JD Wetherspoon's, TGI Fridays and McDonald's amongst others.

Business Development in Licensed Retailing considers the functional management techniques required at unit management level, covering recruitment, human resource management, operations, service quality and customer relations, financial measurement and analysis, promotions and strategic planning. The analysis systematically provides all the practical know-how you need to produce of a comprehensive business plan for your unit.

Ending with a comprehensive case study that demonstrates all the aspects of business development working in a real-life scenario, the text is ideally suited for lecturers and management development personnel to use as a learning resource through which readers can apply the principles and techniques outlined.

Key Features

A practical guide to managing units in licensed retail
Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice

A practical guide to managing units in licensed retail
Case studies from Wetherspoons, Scottish and Newcastle, Whitbread and Yates', amongst others, put the theory into practice

Details

ISBN

978-0-7506-5334-3

Language

English

Published

2003

Copyright

Copyright © 2003 Elsevier Ltd. All rights reserved

Imprint

Butterworth-Heinemann

Authors

Conrad Lashley

Guy Lincoln