Cover for Analyzing Social Media Networks with NodeXL

Analyzing Social Media Networks with NodeXL

Insights from a Connected World

Book2011

Authors:

Derek L. Hansen, Ben Shneiderman and Marc A. Smith

Analyzing Social Media Networks with NodeXL

Insights from a Connected World

Book2011

 

Cover for Analyzing Social Media Networks with NodeXL

Authors:

Derek L. Hansen, Ben Shneiderman and Marc A. Smith

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Book description

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social medi ... read full description

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Table of contents

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  2. Book chapterNo access

    Appendix - NodeXL for Programmers

    Pages 273-275

  3. Book chapterNo access

    Index

    Pages 277-284

About the book

Description

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.

Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

Analyzing Social Media Networks with NodeXL offers backgrounds in information studies, computer science, and sociology. This book is divided into three parts: analyzing social media, NodeXL tutorial, and social-media network analysis case studies.

Part I provides background in the history and concepts of social media and social networks. Also included here is social network analysis, which flows from measuring, to mapping, and modeling collections of connections. The next part focuses on the detailed operation of the free and open-source NodeXL extension of Microsoft Excel, which is used in all exercises throughout this book. In the final part, each chapter presents one form of social media, such as e-mail, Twitter, Facebook, Flickr, and Youtube. In addition, there are descriptions of each system, the nature of networks when people interact, and types of analysis for identifying people, documents, groups, and events.

Key Features

  • Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA
  • Demonstrates how visual analytics research can be applied to SNA tools for the mass market
  • Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis
  • Download companion materials and resources at https://nodexl.codeplex.com/documentation
  • Walks you through NodeXL, while explaining the theory and development behind each step, providing takeaways that can apply to any SNA
  • Demonstrates how visual analytics research can be applied to SNA tools for the mass market
  • Includes case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and wikis
  • Download companion materials and resources at https://nodexl.codeplex.com/documentation

Details

ISBN

978-0-12-382229-1

Language

English

Published

2011

Copyright

Copyright © 2011 Elsevier Inc. All rights reserved

Imprint

Morgan Kaufmann

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Authors

Derek L. Hansen

Ben Shneiderman

Marc A. Smith